Bana Qashu serves as Vice President of Marketing & Strategic Growth at ARG, where she leads marketing and business development with a focus on strategic partnerships, referral partner growth, and go-to-market initiatives across the ARG ecosystem. With 20 years shaping the technology channel, she is known for connecting marketing, business development, and go-to-market strategy to measurable revenue growth.

Prior to joining ARG, Bana founded BanaTech Consulting, a boutique technology advisory and channel strategy firm built on a buyer-first approach to technology evaluation and partnerships. Earlier in her career, she led AVANT’s East Region and Canada through record growth and developed strategic partnerships at Amplix, building sales organizations and go-to-market programs across cloud, cybersecurity, communications, and AI.

Bana is a multi-year CRN Woman of the Channel and Channel Futures Top Influencer. She serves on the Board of Technology Channel Sales Professionals (TCSP) and supports Tech4Change through its Sponsorship Committee, helping advance the mission through industry engagement and strategic partnerships.

Her approach combines deep channel expertise with a focus on building partnerships that drive meaningful, sustainable growth.